As all bands know, strong writing provides your base. It is, among other things, what defines you, how your musical ideas and creativity come to fruition, and how fans bond with you. But there’s also another kind of writing that can play an integral part as you grow in your career, and that’s bio writing. A solid bio tells your story, what you stand for and why you might make a great partner, interviewee and more. Below are 5 tips to help you develop a solid bio.
Start at the beginning
Getting creative is always good, but communicating facts is paramount. Whether it’s a fan or a journalist reading your bio, they want to know who you are, what you’re about, where you’re from, when you started, and why you formed. That may seem pretty basic, but if you don’t have that information, you’ve missed the point of a bio, and that’s to give those reading it a strong sense of who you are. Maybe there’s a funny story or anecdote about how you met, or an interesting way your music developed. Please do include your back story, but always make sure the 5 Ws are also addressed.
Details about your career
Your bio, just like other forms of promoting your band, is another way to sell yourself.
So, anything newsworthy should be mentioned in your bio, such as how many albums you’ve released, recent tours (or if you’re in the midst of one or about to be on one) or a soon-to-be-premiered project. Is there are story behind your recent release? Tell it. Is there a positive quote or two about your band from the press? Add those in at the bottom of your bio, with attribution to where it was published and the author.
Communicate your ideals
Your bio should tout what makes you unique and that includes sharing your ideals. Did you produce your album in an environmentally friendly way? Perhaps you’ve greened your tour? Once you’ve addressed the basic questions above, continue to build on your bio by including your passions. This is where you expand on showing your audience who you are and what you stand for. Be sure to also include why being green is important to you as a band and what inspired it. Make sure your document looks good format-wise when emailed (PDF it to keep the format the same on the receiving end, and if you cut and paste it in an email, double check formatting before hitting “send”), and if you are sending hard copies, use recycled paper to stay green.
Keep it focused
If you’re just starting out, don’t go beyond a page. Just like a resume you start with one page when you first begin, and as you grow and become more established, you should expound on your bio. And because people are busy and attention spans can wane, make sure the most pertinent information you want to communicate (who you are, any relevant news) is in the first paragraph or two of your bio.
Building your Brand
You bio is one aspect of several layers that compose your brand, so be sure to include links to your social media pages, website, and other sites where you promote your band and your music. Also, while you’re being your own publicist (as you grow in your career, you should consider hiring one), be sure to provide your contact information, including an email address and phone number, when you’re sending your bio to the press and other industry people.